Marketing automation is a dynamic field and it will continue to evolve and transform processes in the future. Many businesses have already integrated this technology and many others are thinking to embrace it. Here are some trends and evaluations that we can foresee in marketing automation practices in the upcoming years.
A decade back, people were afraid of integrating automation in any business process. However, today, more than 90% of companies are using automation tools to their benefit. On contrary, some people still believe that using LinkedIn automation tools is spammy ad it can put your account at risk.
Advanced Marketing automation lead generation software and tools promise the best results; more qualified leads, better conversion rate, more sales, more ROI, everything in less time, and with fewer resources and efforts. Businesses that have integrated free marketing automation software in their processes have experienced more leads.
B2B marketers who have integrated marketing automation tools into their business processes have experienced a 12% increase in their sales pipeline. So, if you think automation is spammy, it might be because you were using chrome extensions.
In a white label program, a product or service is rebranded and re-selled to another company. One company produces the products or services, and others can white label by placing their brand name on it, typically after paying a nominal fee.
Business expansion is directly proportional to the number of clients. Let’s face it – you won’t have clients until you find leads. This is why LinkedIn B2B lead generation software 2020 has become essential for business growth in 2020.
All the steps mentioned above will move your business in the right direction and gain new opportunities. Businesses can use social media automation to save time and grow their presence.
In the modern digital world, people especially business owners are more focused on meaningful engagement and “selling” as it used to be in the past like cold pitching and door-to-door marketing have become old. Businesses are looking for new and effective ways of engagement.
You can use marketing automation software to differentiate your audience and do smart segmentation to get better results. Surveys have shown that segmented campaigns enjoy a 45% better open rate and help to generate more leads in less time.