Growth Hacking Marketing

How to Use Marketing Automation Lead Generation Software to Build Your Brand

Marketing automation

Are you running short of leads? With goals to achieve and targets to meet, time can be the biggest challenge to your business growth. Marketing automation-the process of using marketing automation tools lead generation software to automate your marketing and lead generation processes are helping B2B marketers to up their game. These tools give businesses better opportunities to produce qualified leads without spending too much time as in traditional outreach methods. 

Why Businesses Need Marketing Automation?

Advanced Marketing automation lead generation software and tools promise the best results; more qualified leads, better conversion rate, more sales, more ROI, everything in less time, and with fewer resources and efforts. 

Businesses that have integrated free marketing automation software in their processes have experienced more leads, driving 14% in sales productivity and bringing a 12% reduction in marketing budgets. 

For startups and B2B professionals, these tools play a proven role in boosting efficiency, enhanced customer experience, cost reduction, and provide a better customer experience. Integrating automation in your business processes may seem intimidating but when used with a disciplined approach, it can transform your sales funnel dramatically. 

What Exactly is Marketing Automation?

Marketing automation is a process of using marketing automation lead generation software and tools to automate your lead generation process that you have been doing manually. You can use a number of the latest marketing automation lead generation tools to automate your business processes. 

This means you can use these tools to widen your networks; search, connect and engage with the right prospects. You can also send them sequences of messages to enhance their interest in your products or services, then provide the solution based on their needs. 

You can run multiple campaigns and each campaign that your run is managed by an automation workflow. The best marketing automation tools find you qualified leads in a short time that can otherwise take you days and weeks to do so.

How Marketing Automation Help businesses to Build Your Brand?

Here are 5 things that you can do with your marketing automation software to boost your conversion rate and take your business to the next level.

1. To Build a Meaningful Network

You can generate leads only from a reliable list of prospects. It is useless to add irrelevant prospects to your networks. It will just a number and significant improvement in your conversion rate. The best marketing automation tools and software can pull the right prospects and target them based on relevancy to your industry type and behavioral data. If you really want to strengthen your sales funnel, you must use a powerful marketing automation lead generation software that laser target ideal prospects and bring you the best leads.

2. Nurturing Leads

Nurturing leads is one of the most useful functions of marketing automation lead generation software and tools. You need a larger network, audience segmentation, data entry, in-depth details to nurture leads and that’s what the latest marketing automation tools provide you. For a moment, let’s go back to doing all this work manually. Do you how much time it would take to collect all the details about each prospect? As a B2B marketer, or a startup owner, do you have enough time to do all this? Certainly not!

That’s why you need useful marketing automation lead generation software! It will find prospects, collect all the relevant details, connect and engage with them, send follow-ups, and stroke up conversations- completely on auto-pilot. Sound’s relieving, isn’t it?

3. Retargeting

Sometimes, prospects leave without converting into leads. In such a scenario, retargeting can be an incredibly useful technique that helps to convert existing leads with highly relevant messages. An advanced marketing automation tool can be incredibly valuable for your retargeting strategy. 

You can use free marketing automation lead generation software to sift out prospects that have left without converting. The tools can send them highly personalized messages and follow-ups. A retargeting approach, when done properly, can bring back those leads that you have missed.

4. Convert Prospects Into a Lead

The reason why we call a marketing automation tool a lead generation software is that they are designed to turn prospects into idea leads. We define this stage as the ‘lead generation process.’ You must be wondering how does a marketing automation tool do this? The tool is not used to collect relevant details, but to strike up a conversation with them. Once your prospect shows interest, you can take a hold a hold from there. If you become successful in developing a strong relationship, you’d be one step closer to being sales-ready. 

5. Lead’s Management

The major problem that businesses often find is managing leads, once they have received large volumes of leads. If they fail to manage the leads, it mostly results in missing follow-ups, scattered data that ultimately leads to losing quality leads.

An advanced marketing automation lead generation software will not only manage large volumes of leads but also perform the follow-ups tasks to convert them into sales. Marketing automation surveys have revealed that businesses that use marketing automation tools for their lead management systems experience a 20% rise in their sales within a time frame of 6 months. 

Another fruitful aspect of using marketing automation lead generation software is that it’s a lead generation strategy that could generate 70% more ROI for an organization.

Conclusion

As a B2B marketer, you must realize that the marketing landscape has transformed dramatically and so is customer behavior. Today, marking is not about promoting your own products, but knowing your customers better. 

When you know what their pain points are, you can provide them a solution accordingly. And to know your customer, you need to find and engage with them and that’s what top marketing automation tools do for you. Find, connect, and engage with the right prospects at the right time. 

So, go forth and conquer the market with the right marketing automation lead generation software.

Author

Eric Hui

I’m a content marketer and researcher at LinkedCamp with 4 years of experience in the SaaS and automation universe. When I’m not writing, then you can find me traveling, watching Netflix, shopping, and spending time with my dog.

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