Marketing automation is a dynamic field and it will continue to evolve and transform processes in the future. Many businesses have already integrated this technology and many others are thinking to embrace it. Here are some trends and evaluations that we can foresee in marketing automation practices in the upcoming years.
You can use marketing automation software to differentiate your audience and do smart segmentation to get better results. Surveys have shown that segmented campaigns enjoy a 45% better open rate and help to generate more leads in less time.