Marketing automation is a dynamic field and it will continue to evolve and transform processes in the future. Many businesses have already integrated this technology and many others are thinking to embrace it. Here are some trends and evaluations that we can foresee in marketing automation practices in the upcoming years.
Advanced Marketing automation lead generation software and tools promise the best results; more qualified leads, better conversion rate, more sales, more ROI, everything in less time, and with fewer resources and efforts. Businesses that have integrated free marketing automation software in their processes have experienced more leads.
B2B marketers who have integrated marketing automation tools into their business processes have experienced a 12% increase in their sales pipeline. So, if you think automation is spammy, it might be because you were using chrome extensions.